Apr 12, 2022
In Welcome to the Forum
When I went to the barber shop for a haircut a while ago, Teacher T talked to me about his recent confusion. He is participating in a training class with a total price of 3,800. The teacher talked about a business case between classes: there is a newly opened Chuanchuanxiang shop, and there is a big opening promotion - Chuanchuan is free, but the drinks are not allowed to bring their own. After a month of opening, Not only did not lose money, but made hundreds of thousands of dollars. Although Mr. T has realized the importance of alcohol and beverages to the return of the book, he still thinks it is exaggerated. So, I took this experience as a new thing and told me about it, and wanted to hear my opinion. "Free" creates demand Fortunately, I also worked hard on microeconomics back then, so I told him a case I heard in class: There used to telemarketing list be small vendors selling snacks in theaters, and the customers were more reserved, and the situation was difficult. Open. However, some small vendors are smarter. They give everyone free peanuts first, because the peanuts are a bit salty, so the drinks they sell later are easier to sell. The market opened up at once. In general, peanuts and beverages are sold in bundles, and peanuts and beverages are sold separately, which is not as good as the model of "free drinks for peanuts". I can't remember whether the teacher was talking about business models or people's irrationality, but I still clearly remember the thought at telemarketing list that time, everyone must know that free peanuts are a "trap", but I still can't help but dig into it. The free chuan chuan incense is also a trap, because the chuan chuan incense is generally very spicy, so customers are always motivated to order some beer drinks. What's more, the cost of this trap is not high - about 30 yuan per person, so it is not a strange thing that this store is free but still makes money. common business practices Of course, this story did not satisfy Teacher T's appetite. I told him a few more classic cases.