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t series
Apr 11, 2022
In Welcome to the Forum
Stop me if you've heard this one before.It's the middle of the night and you're going to bed. You head to a new podcast episode, you feel your eyelids start to droop as you scroll through a friend's Facebook updates. Suddenly, a stranger's voice starts buy email list ringing through your laptop speakers, sending you on a desperate race to locate the pause button buried somewhere in a sea of ​​open tabs.Loud and intrusive autoplay is often considered one of the biggest annoyances to internet users. The unexpected burst of noise is meant to take a viewer away from what they're currently doing and draw their attention to your brand's latest campaign or selling point. However, in practice, the tactic has the opposite effect: triggering an evasive instinct buy email list that compels the observer to try to cut off the source of the sound as quickly as possible.The moral of the story? Nobody likes a big mouth.In 2016, it was reported that 85% of Facebook video views occur without sound. In May 2018, Google Chrome even updated its settings to only allow video ads to autoplay if the video is automatically muted Contains no sound, or the user has opted in to buy email list receive audio. clicking on the content. In announcing the new policy, Google said advertisers should "consider starting with muted content and let the user unmute if they want to explore further."Encouraging a silent-first approach to sponsored videos aligns with content marketers' proven mission to let the consumer take control of their experience. If your marketing team is making video a top priority in 2019, consider producing content that says a lot without ever making sound.
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